Why Russians?
The mass Russian immigration to Atlanta started in the 1970’s when the first wave of Russian-speaking immigrants made their way to America. The population has increased consistently since this time. This movement of people happened during a time when there was an absence of a good ethnic newspaper in Atlanta and Georgia.
What brings people to Atlanta? There are a variety of reasons that people relocate to the Atlanta area. Some come to create new businesses while others like the great atmosphere for raising their children and the reasonable cost of living. Ethnic media in Atlanta and Georgia has helped colleges and universities attract more Russian-speaking students. Russian women also accompanied men that they married who migrated to Atlanta.
The Visa O-1 has led many strong Russian-speaking scholars to Atlanta who have contributed to the fields of science, medicine, education and art.
Ethnic advertising in Atlanta and Georgia has allowed Russian-speaking individuals and businesses to become some of the most successful in the country. More than 55% of the Russian-speaking families residing in America average incomes higher than $55,000 per year. Ethnic media in Atlanta and Georgia is critical in exposing these Russian-speaking people to the businesses that can help their transition to Atlanta stay smooth and productive.
Russian people require the same products and services that everyone else in our country needs – cars, food, restaurants, doctors, accountants, homes, insurance and construction, among others. The Russian community needs Russian media in Atlanta, and when this is applied in conjunction with ethnic media in Atlanta and Georgia, the Russian-speaking community can obtain all of the products and services that it needs to thrive in Atlanta.
After seeing the contributions that Russian-speaking people have made and the continued growth of this population, we can see why Russian advertising in Atlanta is so important.